Monday, September 23, 2013

Value Proposition, the selling yourself argument...

Value Proposition 

Its essential to break down somethings into relevant pieces, a value proposition for example is a great thing to dissected into the If, Then argument. In this case I have displayed the argument below:
If:
Consider that you were a organization in need of training or development, what kind of a person would you be looking for? 
  • Capable
  • Motivated
  • Passionate
  • Relevant
  • Experienced
  • Articulate
  • Versatile 
All of these might be just words, however when applied to a person they portray an individual who has real down stream experience with front end consumers, in house training environments, rapidly changing and diverse platforms, multiple organization models and leadership structures. An individual who has a passion for data validation, security both digital and physical, and maximum up time. 

Then:
After 12 years of serving our country in some of the most extreme environments, learning how to rapidly assess the needs of each platform and user requirement, I have developed a skill set that has prepared me for the relatively stress free environment of graduate school. 
 I have proposed a specific skill set and a persons traits, with a possible outcome. I did all of this with out begging or the popular, "Hi my name is Tim and I want to attend your graduate school."

IFTTT

While we are on the topic of if then statements, I have discovered IFTTT thru lynda.com. IFTTT takes approximately 40 social media sites and ties them together with simple if this then that statements in a minimalist and simple graphical interface. This allows a user to attack social media from all sides with tweets, Facebook posts, images, videos, and blogs simultaneously. Its powerful.

Tuesday, September 17, 2013

Beautiful Day

Today is beautiful. Forty's this morning, a crisp clear sky. 

Unfortunately more violence here at home this week. 
My fear is that this is simply a distraction from the presidents failure with the Syria situation. I pray that these killing are not a political tool. 

While I do enjoy my classes I was extremely irritated today with my English Literature professor. On two separate occasions while discussing Angela Carter's "Snow Child" with the class, she incorrectly cited events in the two page story. This drove the dialogue down a different assumption path than the facts  were indicating. 

The story is Angela Carter's prose on the fairy tail of Snow White. Her thoughts seem to indicate that women are valued only as sexual tools and are devoid of any real substance. However, the hour we spent discussing the minuscule text seemed to lead us around the central point without actually discussing it.  

When the professor made her second incorrect statement I interjected that she had the details incorrect. She responded with, "that is what the text says."  I was more than happy to read directly from the text. 

The Count picked up the rose, bowed and handed it to his wife; when she touched it, she dropped it. 
'It bites!' She said. 

The professor was trying to insinuate that the countess refused to accept the rose. But clearly the text says the she takes possession of the rose even though the rose hurts her. The professor asked me what I thought Angela Carter was trying to indicate with my supposed difference without any sort of correction or acceptance of the information that I presented. My only real concern was accuracy to the original text, without any concern with the fine intricacies of this specific point.  We then spent five minutes discussing the countesses lack of or acceptance of the rose. I am so baffled as to the intentions of this class and its direction. Onward and upward. I'll pass this class regardless. 

Tuesday, September 10, 2013

Capitalizing on Technology

Besides the humor in this text, "There's a widely shared image on the Internet of a teacher's note that says: "Dear students, I know when you're texting in class. Seriously, no one just looks down at their crotch and smiles..."  a valid question being addressed in this article over on WSJ: Should Students Use a Laptop in Class? I seriously love my iPad, iPhone and '07 Macbook. These devices have been my tools for the past 5 years, they allow me to do everything. As a career MIS professional who has been in the industry for 12 years, I doubt that I could be as effective with out all the interconnected apps and programs.

I am going back to school at Penn State, The Behrend College. I am exclusively using legal pads and pens in class for my notes. Everything I do gets written down and then later I transposed to digital medium. The reason for this is my thought process, I find that my hand/pen/paper combination is not as efficient at to attempt to do the same thing digitally.

A good example is outlining, I may be writing down unassociated items in class and writing down key words in the margin (something I haven't figured out how to do on my devices). I realize that the items are associated. At this point I start outlining them by adding the relevant leading letters and numbers with quick simplicity and a few short strokes.  However, this same task digitally would take all of my concentration on the laptop or iPad. WHich would prevent me from focusing all of my attention on the professor. 

I don't know if there is a reasonable, effective, direct and precise note-taking tool as there is with paper and pen. I am also comfortable with that.

Tuesday, September 3, 2013

Tuesday Trends: 'Indie Cindy', Nokia/MSFT, Stephen Elop, Isreal Missle-X, Diana Nyad

My morning started with a quick 2 mile run, a walk in the rain, and a look at the trends on social media. Let me explain, "trends" refers to the trending or most used topics on social media. Twitter is my go to for this but I am researching a better analytic tool to see a more broad range of social media. Today's topics include:
  • 'Indie Cindy" a new track from the Pixies is out today for your viewing pleasure, I feel like there is some anti-american sentiment in it so if you don't like that then avoid it please. 
MSFT seems to be making big changes in their design as they try to remain the top of the mass market software and solution provider.

Thursday, August 29, 2013

Target Audience, Color Pallet, and Sociological Response

Target Audience

Identifying a target audience is vitally important to determine that basis of content on a web page. A target audience might be children 2-10 and parents, in the case of DisneyJunior. A broad target audience might be United States Veterans of all ages and genders as in the case of the U.S. Department of Veterans Affairs. Target audiences can be extremely specific as in the case of Olay as they are marketing to the demographic of women 15-40, with their anti-aging products and beauty skin care lines.  My target audience is the governing body for acceptance into the Penn State Graduate Program, and to capture the attention of potential future employers.

Color Pallet and Sociological Responce

Personally the color of deep ocean water before a storm is one of my all time favorite colors. It is impossible to capture in photographs and hard to describe without first hand experience.  The color is a deep royal blue with this rich gray hue to it and my recollection of it always manifests with thoughts of all the other mariners that have seen those waters and kept their course knowing that trouble could be over the next wave. It speaks depths to me about character, fortitude, and heritage.

However, without an understanding of how people are emotionally connected to colors using my favorite color could be damaging to the traffic on my site. Because human thought is not simple nor linear, there are many aspects to social engineering and sociology that have to be taken into account when designing a multimedia product.  The first connection to emotion and color that needs to be discussed is how culture in a whole may view a color. For example, in his autobiography Chuck Yeager tells a story about being stationed in Pakistan and working to help with issues regarding reducing STD’s in the area. He attempted to address the issue by trying to give out condoms to the local population.  All of the condoms were white, to some this is no big deal, however to the Muslims and other Pakistanis in the area, white is the color of purity. To use a white condom during pre-marital sex is a  social taboo.  To remedy this issue Yeager and his wife got colored condoms shipped in country and the local population began using them. Listed below is a chart of common colors and their associations taken from aboutsociology.com

Color
Positives
Negatives
Passion, strength, energy, fire, love, sex, excitement, speed, heat, leadership, masculinity, power
Danger, fire, blood, war, anger, revolution, radicalism, aggression, stop
Seas, skies, stability, peace, unity, harmony, tranquility, calmness, coolness, confidence, water, ice, loyalty, conservatism, dependability, cleanliness, technology, winter
Depression, coldness, obscenity, conservatism, technology, ice, winter
Nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass
Inexperience, envy, misfortune, jealousy, money, illness, greed
Sunlight, joy, happiness, optimism, idealism, wealth (gold), summer, hope, air
Cowardice, illness (quarantine), hazards, dishonesty, avarice
Elegance, sensuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment
Cruelty, arrogance, mourning, profanity, exaggeration, confusion
Energy, balance, heat, fire, enthusiasm, flamboyance, playfulness
Warning, danger, fire
Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, marriage, sterility, winter
Coldness, sterility, clinical, surrender, cowardice, fearfulness, winter
Power, sophistication, formality, elegance, wealth, mystery, style
Evil, death, fear, anonymity, anger, sadness, remorse, mourning, unhappiness, mystery
Various cultures see color differently. In India, blue is associated with Krishna (a very positive association), green with Islam, red with purity (used as a wedding color) and brown with mourning. In most Asian cultures, yellow is the imperial color with many of the same cultural associations as purple has in the west. In China, red is symbolic of celebration, luck and prosperity; white is symbolic of mourning and death, while green hats mean a man’s wife is cheating on him. In Europe colors are more strongly associated with political parties than they are in the U.S. In many countries black is synonymous with conservatism, red with socialism, while brown is still immediately associated with the Nazis. Many believe that blue is universally the best color as it has the most positive and fewest negative cultural associations across various cultures…

Another interesting part to color is that not only do cultures see representations of color meanings differently but they also have a different perspective on color completely.

“…cultures have different terms for colors, and may also assign some color names to slightly different parts of the spectrum, or have a different color ontology: for instance, the Japanese color aoi can be interpreted as meaning something between the Western color terms of "blue" and "green": green is regarded as a shade of aoi. more…”


With all of this in mind we are able to take a good look at what we should actually do with color in our websites. Fortunately, there is a good accepted practice that applies to a lot of things in life: everything in moderation. Ways that I could incorporate my favorite color in my site could include within my logo, in the font of my pages, or as an accent to some part of the interface. In reality, the possibilities are endless as long as you are consistent and subtle with your color pallet.

Tuesday, August 27, 2013

First Day of Class

As someone studying Management Information System I am interested in taking my twelve years of experience and proving to a peer group that I have the skills and tools to potentially be a revenue generating employee.

Knowledge and experience in a collegiate setting is a positive leg up, many questions were asked today in the beginning of the class today and I embarrassingly felt like I was answering a lot of the questions. Application of knowledge can be the difference between intelligence and wisdom.

Knowing how to be relevant is the task of this class...



Hopefully we wont miss the mark like this.