Have you had enough INFOgraphics and the wiggle effect.

'Big Data' doesn't just mean increasing the font size.

Something about this seems relevant to social media....  however, I cant seem to figure it out.  It will come to me...

This world is a great wiggle-effect. The clouds are wiggling. The waters are wiggling. The clouds are wiggling, bouncing. People— but people are always trying to straighten things out. You see, we live in a rectangular box, all the time; everything is straightened out. Wherever you look around in nature you find things often straightened out. They’re always trying to put things in boxes. Those boxes are classified. Words are made from some boxes. But the real world is wiggly. Now when you have a wiggle like a cloud, how much wiggle is a wiggle? Well, you have to draw the line somewhere, so people come to sorts of agreements about how much of a wiggle is a wiggle; that is to say a “thing.” One wiggle. Always reduce one wiggle to sub wiggles, or see it as a subordinate wiggle of a bigger wiggle, but there’s no fixed rule about it.

- British philosopher Alan Watts