slightly out of phrase ॐ: color pallet

Showing posts with label color pallet. Show all posts

Thursday, October 10, 2013

Cascading Style Sheets

give me the ability to do wonderful things in HTML anytime all the time with so much possibility its a but crazy

there are all sorts of things that I can do with a css document

however its hard to explain these things

so i chose to show you instead

Cascading style as you can see is really just the ability to take formatting and place it n a readily available format for all of your pages instead of on each sheet, it reduces overhead and increases cohesion in a site. Gone are the days of copy pasting your style on every sheet of your site, now all you have to do is link the style sheet to your page and bang presto you have instant style... for some maybe.

For a clearer understanding of how powerful CSS is check out the CSS Zen Garden

Friday, October 4, 2013

The Body Tag

The <body> tag is used to hold the content of a web page. This tag is probably the most important and least talked about tag in all of web design. Without it you can not display any of your design.

<body>

all displayed design must fall with in these two tags

without them your site is useless

without your site they are useless

body can't do design with out it

</body>

Tuesday, October 1, 2013

Facebook ReOrginization

In the ever changing landscape of social media, people now have one more thing to mind. The scrutiny being paid to Facebook (fb) is something that should not be taken lightly. With media, law enforcement, and the corporate world taking a vested interest in the content of fb, users should be careful with whats in their profile.

Denver man fired for complaining about work on Facebook is just the first Google search result that I found when I searched: facebook fired profile. It probably wouldn't take much for me to find various specific examples relating to other corporate issues, crime, or media saturation when it comes to the fb arena.

I know that my fb is different than most because my wife and I share a page. She is the business end of our fb and I occasionally reconnect with old friend or whatnot. A redesign for us would not be required. Most of our content is boring parenting stuff. If I had to do anything it would be to de-friend a few people that are obnoxious, but besides that theres not much on our fb that I'm not proud of.

Monday, September 23, 2013

Value Proposition, the selling yourself argument...

Value Proposition

Its essential to break down somethings into relevant pieces, a value proposition for example is a great thing to dissected into the If, Then argument. In this case I have displayed the argument below:

If:
Consider that you were a organization in need of training or development, what kind of a person would you be looking for?

Capable

Motivated

Passionate

Relevant

Experienced

Articulate

Versatile

All of these might be just words, however when applied to a person they portray an individual who has real down stream experience with front end consumers, in house training environments, rapidly changing and diverse platforms, multiple organization models and leadership structures. An individual who has a passion for data validation, security both digital and physical, and maximum up time.

Then:
After 12 years of serving our country in some of the most extreme environments, learning how to rapidly assess the needs of each platform and user requirement, I have developed a skill set that has prepared me for the relatively stress free environment of graduate school.

I have proposed a specific skill set and a persons traits, with a possible outcome. I did all of this with out begging or the popular, "Hi my name is Tim and I want to attend your graduate school."

IFTTT

While we are on the topic of if then statements, I have discovered IFTTT thru lynda.com. IFTTT takes approximately 40 social media sites and ties them together with simple if this then that statements in a minimalist and simple graphical interface. This allows a user to attack social media from all sides with tweets, Facebook posts, images, videos, and blogs simultaneously. Its powerful.

Thursday, August 29, 2013

Target Audience, Color Pallet, and Sociological Response

Target Audience

Identifying a target audience is vitally important to determine that basis of content on a web page. A target audience might be children 2-10 and parents, in the case of DisneyJunior. A broad target audience might be United States Veterans of all ages and genders as in the case of the U.S. Department of Veterans Affairs. Target audiences can be extremely specific as in the case of Olay as they are marketing to the demographic of women 15-40, with their anti-aging products and beauty skin care lines. My target audience is the governing body for acceptance into the Penn State Graduate Program, and to capture the attention of potential future employers.

Color Pallet and Sociological Responce

Personally the color of deep ocean water before a storm is one of my all time favorite colors. It is impossible to capture in photographs and hard to describe without first hand experience. The color is a deep royal blue with this rich gray hue to it and my recollection of it always manifests with thoughts of all the other mariners that have seen those waters and kept their course knowing that trouble could be over the next wave. It speaks depths to me about character, fortitude, and heritage.

However, without an understanding of how people are emotionally connected to colors using my favorite color could be damaging to the traffic on my site. Because human thought is not simple nor linear, there are many aspects to social engineering and sociology that have to be taken into account when designing a multimedia product. The first connection to emotion and color that needs to be discussed is how culture in a whole may view a color. For example, in his autobiography Chuck Yeager tells a story about being stationed in Pakistan and working to help with issues regarding reducing STD’s in the area. He attempted to address the issue by trying to give out condoms to the local population. All of the condoms were white, to some this is no big deal, however to the Muslims and other Pakistanis in the area, white is the color of purity. To use a white condom during pre-marital sex is a social taboo. To remedy this issue Yeager and his wife got colored condoms shipped in country and the local population began using them. Listed below is a chart of common colors and their associations taken from aboutsociology.com

Color

Positives

Negatives

Red

Passion, strength, energy, fire, love, sex, excitement, speed, heat, leadership, masculinity, power

Danger, fire, blood, war, anger, revolution, radicalism, aggression, stop

Blue

Seas, skies, stability, peace, unity, harmony, tranquility, calmness, coolness, confidence, water, ice, loyalty, conservatism, dependability, cleanliness, technology, winter

Depression, coldness, obscenity, conservatism, technology, ice, winter

Green

Nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass

Inexperience, envy, misfortune, jealousy, money, illness, greed

Yellow

Sunlight, joy, happiness, optimism, idealism, wealth (gold), summer, hope, air

Cowardice, illness (quarantine), hazards, dishonesty, avarice

Purple

Elegance, sensuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment

Cruelty, arrogance, mourning, profanity, exaggeration, confusion

Orange

Energy, balance, heat, fire, enthusiasm, flamboyance, playfulness

Warning, danger, fire

White

Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, marriage, sterility, winter

Coldness, sterility, clinical, surrender, cowardice, fearfulness, winter

Black

Power, sophistication, formality, elegance, wealth, mystery, style

Evil, death, fear, anonymity, anger, sadness, remorse, mourning, unhappiness, mystery

Various cultures see color differently. In India, blue is associated with Krishna (a very positive association), green with Islam, red with purity (used as a wedding color) and brown with mourning. In most Asian cultures, yellow is the imperial color with many of the same cultural associations as purple has in the west. In China, red is symbolic of celebration, luck and prosperity; white is symbolic of mourning and death, while green hats mean a man’s wife is cheating on him. In Europe colors are more strongly associated with political parties than they are in the U.S. In many countries black is synonymous with conservatism, red with socialism, while brown is still immediately associated with the Nazis. Many believe that blue is universally the best color as it has the most positive and fewest negative cultural associations across various cultures…

Another interesting part to color is that not only do cultures see representations of color meanings differently but they also have a different perspective on color completely.

“…cultures have different terms for colors, and may also assign some color names to slightly different parts of the spectrum, or have a different color ontology: for instance, the Japanese color aoi can be interpreted as meaning something between the Western color terms of "blue" and "green": green is regarded as a shade of aoi. more…”

With all of this in mind we are able to take a good look at what we should actually do with color in our websites. Fortunately, there is a good accepted practice that applies to a lot of things in life: everything in moderation. Ways that I could incorporate my favorite color in my site could include within my logo, in the font of my pages, or as an accent to some part of the interface. In reality, the possibilities are endless as long as you are consistent and subtle with your color pallet.

Color	Positives	Negatives
Red	Passion, strength, energy, fire, love, sex, excitement, speed, heat, leadership, masculinity, power	Danger, fire, blood, war, anger, revolution, radicalism, aggression, stop
Blue	Seas, skies, stability, peace, unity, harmony, tranquility, calmness, coolness, confidence, water, ice, loyalty, conservatism, dependability, cleanliness, technology, winter	Depression, coldness, obscenity, conservatism, technology, ice, winter
Green	Nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass	Inexperience, envy, misfortune, jealousy, money, illness, greed
Yellow	Sunlight, joy, happiness, optimism, idealism, wealth (gold), summer, hope, air	Cowardice, illness (quarantine), hazards, dishonesty, avarice
Purple	Elegance, sensuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment	Cruelty, arrogance, mourning, profanity, exaggeration, confusion
Orange	Energy, balance, heat, fire, enthusiasm, flamboyance, playfulness	Warning, danger, fire
White	Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, marriage, sterility, winter	Coldness, sterility, clinical, surrender, cowardice, fearfulness, winter
Black	Power, sophistication, formality, elegance, wealth, mystery, style	Evil, death, fear, anonymity, anger, sadness, remorse, mourning, unhappiness, mystery